A recent case was won for the Biodegradable Industry
as a whole.
ECM BioFilms, Inc.d/b/a Enviroplastics
International (“ECM”) was served a moral victory by Chief Administrative Law
Judge D. Michael Chappell when the judge admonished his own administration for
failing to prove that the term “biodegradable” meant that a product must be
completely broken down within a year.
However, the company appealed the ruling to further exonerate their own
claims before the full Federal Trade Commission as the plastics industry waits
for answers.
In January of this year the case between ECM Plastics and
the FTC was adjudicated by Chief Administrative Law Judge D. Michael Chappell
of the Federal Trade Commission (“FTC”) over the claim made by ECM that their
products were biodegradable in a landfill within five years. The Judge handed down a mixed ruling citing
that ECM had not substantiated that claim, but also that the FTC “Green Guides”
had failed to prove their position based off of their definition that
biodegradable meant that a product must be fully and completely biodegradable
within a year. While the judge barred ECM from making any such claims regarding
the time frame unless they are first substantiated with overwhelming evidence,
he also held that the FTC failed to prove that the term “biodegradable” means
that a product must be fully and completely biodegradable into the elements
within a year. ECM sufficiently proved
before the court that the term “biodegradable” to consumers does not infer any
particular period of time, as the FTC's Counsel attempted to assert, simply
that it means the product had the capacity over time to decay and be
rehabilitated into the elements.
What does this mean for companies who are creating
biodegradable plastics? They are able to claim that their product will
biodegrade as long as the company refrains from using time constraints that are
not fully substantiated or has overwhelming scientific evidence to present
regarding the period with which they claim a product will be completely
degraded.
ECM's February appeal is surprising considering that they
clearly had much of the decisions language in their favor when the judge
questioned the FTC's own guidance on the use of the term “biodegradable”. For other companies in the industry, (including
the leader in biodegradable technology, EcoPoly Solutions) they are willing to
take what they can get and see this as a step in the right direction.
“This is a huge case within our industry,” says a
spokesperson for EcoPoly Solutions. “Watching the FTC get a slap on the wrist
from their own judges was beyond surprising but more than that it really represented
the future of how we are allowed to communicate with consumers. I think that the judge recognized the
evidence in our favor [biodegradable plastics industry] and made an educated
and reasonable decision.”